Brand manager
*specific responsabilities*:
*design, implement and control the execution of the marketing plans in order to meet the objectives of sell out, sell thru, market share, net sales and profit.
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- develop and implement the marketing strategy at a local level in terms of portfolio, pricing, channel and promotion maintaining consistency with the global organization strategies and brand's blueprint.
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responsible for building strategic brand growth plans identifying the biggest opportunities and developing plans to surpass short & mid-term objectives in terms of profitability, sell out, sell thru, sell in and market share.
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establishing budgets, sales estimates, and performance specifications of each brand.
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- ensuring that messaging and marketing activities are aligned with brand and company values.
- problem identification and solution management to diagnose a problem, recommend a solution and execute a successful plan to remedy.
*data analysis and planning for accurate decision making*:
- *weekly analysis of sell out, sell in, inventories, sell thru, pricing and distribution.
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analysis of market data (npd) and market trends to identifying potential opportunity areas based upon consumer needs, shopper behaviour, channel performance and spending habits.
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measuring and reporting on campaign performance and assessing kpis and roi.
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- *finance analysis and tlp management (revenues, variable margin, op)*:
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a&p monitoring and management*
*lead brand development/growth by ensuring excellence in execution working as a team with other areas of the organization.
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provide guidance and support to sales and csm in the execution of their plans to deliver results at pos.
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meeting with clients and collaborating with colleagues across multiple departments (marketing assistants, marketing managers, kams, kaes, finance and operations managers, etc )*
- supervising the sign off of marketing campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines.
- provide support to regional and global teams to reach objectives and be a key partner in the development of the brands in our market.
*skills*:
- data-driven thinking and an affinity for numbers
- outstanding communication skills
- be able to manage different projects at the same time
- problem solving and decision making
*experience required*:
- 5 years' experience in marketing areas in the following industries: toy/fmcg/entertainment/retail/e-commerce
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at least 2 years' experience managing direct reports (brand assistant level)*:
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experience in identifying target audiences and devising effective campaigns*
- omnichannel development strategies and execution experience