Position Summary:
Responsible for designing, implementing, and leading the organization’s external communication strategies, ensuring a consistent, positive public image aligned with corporate values and objectives. This role oversees social media management, media relations, and crisis communications, maximizing the brand’s reach and influence.
Key Responsibilities:
- Develop and execute the company’s overall external communication and digital presence strategy.
- Lead communication and public relations campaigns to strengthen brand reputation and positioning.
- Manage corporate social media accounts, establishing content guidelines, tone, and frequency.
- Supervise the team of community managers and digital content specialists.
- Build and maintain strategic relationships with media outlets, journalists, and key industry influencers.
- Monitor and analyze the impact of communication initiatives through KPIs, preparing periodic reports and recommending improvements.
- Lead crisis communications, developing contingency plans and key messaging to safeguard the company’s image.
- Oversee the production of external communication materials: press releases, statements, speeches, articles, and multimedia content.
- Ensure message and visual identity consistency across all external touchpoints.
- Identify trends in digital communication and social media, proposing innovations to keep the brand relevant.
Profile Requirements:
- Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, or related fields. Postgraduate studies are highly valued.
- Minimum of 5 years’ experience as director in external communications, public relations, or social media management, preferably in large-scale companies or recognized agencies.
- Advanced knowledge of social media platforms and digital management and analytics tools.
- Proven leadership in managing multidisciplinary teams.
- Experience in crisis management and handling sensitive situations in the public eye.
- Excellent writing, editing, and verbal communication skills.
- Creativity, strategic thinking, and results orientation.
- Ability to work under pressure and manage multiple projects simultaneously.
- Advanced English (additional languages are a plus).
Key Competencies:
- Leadership and team management
- Strategic thinking and business vision
- Adaptability and resilience
- Digital innovation
- Client and detail orientation
- Proactivity and decision-making