Summary
• gerentes de marcas locales o especialistas globales / regionales / locales en sub-función dentro de una sub-función de marketing específica.
•definir la estrategia de productos de acuerdo con la gestión local y el departamento de marketing global, e implementar planes/proyectos tácticos de apoyo.
about the role
key responsibilities:
~ prepares the content for integrated brand teams and launch teams.
~ responsible for the execution, monitoring, and analysis of agreed-upon tactical plans to ensure the growth of the brand(s).
~ leads the development of promotional activities in accordance with internal sops and the code of conduct.
~ monitors and controls brand budgets, forecasts, and expenses, and evaluates the product marketing mix to assess profitability and results.
~ identifies market information and opportunities in the area through customer interactions
~ executes core marketing activities as well as initiated regional marketing activities
~ monitors product performance and the external environment using appropriate tools and taking corrective action if necessary to meet business objectives
~ collaborates with marketing and medical teams to maximize activities: - scouting centers, kols, and ols by disease within the assigned territory - identify specific needs for each patient segment and the implications of the disease for each within the assigned territory
key performance indicators
• local brand managers or global/regional/local specialists in a sub-function within a specific marketing sub-function.
• define product strategy in conjunction with local management and the global marketing department, and implement supporting tactical plans/projects.
work experience
* bachelor’s degree
* multicultural experience
* operations management and execution
* project management
* advanced english
skills
~digital marketing
~marketing strategy
~product strategy
~asset management
~product marketing
~product lifecycle management (plm)
~understanding of the healthcare sector
~expertise in priority disease areas
~commercial excellence
~operational excellence
~customer focus
~agility
~influencing skills
~negotiation skills
~stakeholder engagement
~stakeholder management
~strategic alliances
~cross-functional collaboration
benefits and rewards
read our handbook to learn about all the ways we’ll help you thrive personally and professionally:
commitment to diversity and inclusion
novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
why novartis: helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together?
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benefits and rewards: read our handbook to learn about all the ways we’ll help you thrive personally and professionally: