Role summary
the brand manager reports directly to the executive director, brand, and supports the cah brand team by coordinating and executing cross-audience strategic brand initiatives across both hcp and consumer segments. This role helps translate high-level strategic direction into organized, actionable plans; manages day-to-day project activities; and ensures timely delivery of brand priorities. The individual will oversee key operational processes—including budgeting, contracting, invoicing, calendar coordination, and brand-planning logistics—while also serving as a point of contact for agencies and internal partners. This position is ideal for someone who is highly organized, detail-oriented, and skilled at keeping complex workflows moving smoothly to support the broader brand strategy.
responsibilities
* cross-audience strategic initiative execution
o serves as the brand manager responsible for supporting and executing key cross-audience strategic initiatives (hcp + consumer) in partnership with the executive director, brand
o takes strategic guidance from the executive director, brand and converts it into clear project plans, action steps, timelines, and coordinated workflows
o drives day-to-day management of strategic projects—including tracking milestones, ensuring inputs are submitted on time, and escalating risks or roadblocks as needed
o synthesizes updates and prepares progress summaries to maintain alignment across the cah brand team and other stakeholders
* project leadership & cross-functional coordination
o leads the coordination of project teams supporting cross-audience initiatives, ensuring clarity of roles, deliverables, and timelines
o facilitates collaboration with medical, legal, regulatory, advocacy, omnichannel, corporate communications, patient services, and other internal partners to support aligned execution
o prepares meeting materials, discussion guides, and follow-up documentation that support strategic clarity and effective decision-making
o ensures that cross-functional partners have what they need to move initiatives forward, acting as the central point of coordination for assigned projects
* agency & vendor management
o functions as the operational lead for agencies contributing to strategic brand initiatives, ensuring scopes, deliverables, and timelines are well-defined and adhered to
o manages project routing, feedback cycles, and status tracking to keep agency outputs aligned with project needs and review requirements
o coordinates with multiple vendors to ensure cohesive execution across channels and audiences
* budget, forecasting & financial operations
o manages initiative-level budgets and assists in tracking full brand budget, tracking spend across cross-audience programs and ensuring alignment with annual brand plans
o initiates contracts, purchase orders, and amendments; monitors invoices and accruals; and partners with finance and procurement to ensure smooth financial operations
o maintains tools and trackers that provide visibility into spending, pacing, and anticipated expenses
* contracting & operational infrastructure
o oversees operational processes—contract routing, vendor onboarding, po creation, invoice submissions—that enable efficient execution of cah brand initiatives
o works with functional partners to ensure all documentation is complete and compliant
o maintains structured systems, templates, and trackers to support consistency and operational excellence across projects
* promotional review committee (prc) coordination
o prepares and routes materials through prc for review and approval, ensuring timelines and documentation requirements are met
o tracks feedback and works with agencies and cross-functional partners to implement revisions
o helps manage prc scheduling and communication to keep cross-audience initiatives progressing toward launch
* team, meeting & planning logistics
o coordinates calendars, planning sessions, brand reviews, and team offsites to support seamless operations across the cah brand team
o organizes agendas, pre-reads, meeting materials, and follow-up documentation
o supports brand planning activities by coordinating timelines, deliverables, and consolidation of materials across workstreams
* other responsibilities
o identifies opportunities to streamline processes, enhance coordination, and strengthen the execution of cross-audience brand initiatives
o provides additional support on special projects or emerging priorities as assigned by the executive director, brand
o other duties as assigned
qualifications
* required: bs/ba degree in marketing or life sciences and 6+ years of related experience, including 5+ years in a patient marketing role for a pharmaceutical, biotech or device company. Direct-to-consumer experience a plus
* preferred: master's degree in marketing or life sciences or mba; 4+ years of experience as noted above
* experience working to implement patient marketing programs with measurable business impact
* experience managing patient ambassador programs
* expertise managing multiple vendors and agency partners, including creative aor and patient engagement agency
* ability to effectively manage multiple competing priorities simultaneously
* strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
* excellent verbal and written communication skills
* excellent presentation skills in large audience settings
* proven track record of working effectively with regulatory, legal and medical teams in approval of multiple promotional materials
* track record of strong cross functional relationships with medical, legal, regulatory, advocacy, compliance, marketing and corporate communications
* significant experience in handling comprehensive budgets including assessing level of investment, tactical planning, budget allocation, timely initiation of projects and billing to keep on track against planned quarterly targets
* self-starter with the ability to work independently and collaborate effectively
* strong interpersonal, communication and analytical skills
* strong organizational skills with the ability to work on multiple projects at the same time
* be a self-starter and be able to take projects from strategy through to execution with high attention for detail coupled with innovative thinking
* excellent written and oral communication skills
* excellent computer skills (microsoft excel, powerpoint, and word)
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