The paid media manager is responsible for developing and maintaining our paid media offering, and leading strategy, campaign creation, activation, performance reporting and optimization for client accounts in paid search, display, social, programmatic and related online advertising.descriptionleading the execution of digital marketing projects and building our global offering:own the strategy, execution, and optimization of global digital campaigns including sem, paid social, and display advertisingcraft comprehensive, strategic, and tactical paid media marketing plans for google, bing, and paid social (youtube, facebook, linkedin, etc.) platforms to inform and create measurably effective marketing strategiesreviewing project deliverables and ensuring quality standards and on-time completionresearching industry trends and tools, and updating and developing internal processes to reflect best practicescompleting client and competitor analysis of sem, seo and social campaigns and assisting with development of client digital strategyensure appropriate tracking is set up to report attribution and analyze campaign performanceoptimizing paid search campaigns and managing client bids and budgetscreating and presenting performance reports to clientscoordinate with content and production teams to develop ads that are consistent with client branding and messagingassisting with the development of case studies and presentations that illustrate the value of our business grouprequired skillsfamiliarity with best practices and the latest developments in paid search, seo, social media, mobile and display advertisingexperience managing paid campaigns in google ads, yahoo, bing, facebook and other digital advertising channelsproficiency with analytics tools and data-driven optimizationsability to tell a story with data, articulate what’s working and what’s not, and set a vision for how we will improve our digital marketing approacheagerness to work in a dynamic, growing office that collaborates daily with colleagues and clients in multiple locations around the worldexcellent oral and written communication skillsdetail-oriented, deadline-driven, organized; comfortable with variable workloads and adapting to new business challenges; customer-service-focused; eager to learndemonstrated ability to analyze business processes and knowledge of how to improve these processes in order to achieve/exceed service level standards.ability to thrive in a time-sensitive, high- energy, demanding, entrepreneurial environment, balancing internal and external demandseffective problem-solver and decision maker with the flexibility to adapt quickly to changing markets and client demands.comfort with assigning and explaining complex project tasks to offsite team members and clientsexperience managing team members or managing project workflow among internal teams or departmentsrequired experience and qualifications3+ years of digital marketing experience, working for a client’s internal digital marketing team or in an agency settingbachelor’s degree in marketing, communications, business or related disciplinea passion for problem solving and providing exceptional client serviceexcellent written and verbal communication skills.proven experience developing complex and integrated campaign strategies across paid media channels.working knowledge of data & analytics principles and applications.google adwords and google analytics certification is helpful.
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