*key responsibilities*:
- event coordination and execution: develop, plan, execute in person and third-party events. Coordinate and execute webinars, online events, andâ to drive rapid growth within the region.
- multi-channel marketing initiatives: support marketing initiatives across all funnel phases'”engagement, conversion, and acceleration'”incorporating both digital and in-person strategies.
- lead generation: develop and execute strategies to generate leads through field activities, ensuring alignment and effectiveness by coordinating with sales and marketing teams.
- budget management: manage the budget for marketing activities, negotiate with vendors, and track spending to ensure cost-effectiveness.
- market research and analysis: conduct local market research to tailor marketing strategies to regional needs and preferences. Analyze performance data to assess the effectiveness of marketing campaigns and make necessary adjustments.
- cross-functional collaboration: work closely with marketing departments to ensure that field marketing strategies align with overall business objectives.
- audience acquisition: collaborate on audience acquisition for events, enhancing both the digital and physical customer journey.
- stakeholder collaboration: work with stakeholders across marketing and sales teams to support the generation of leads, marketing qualified leads (mqls), pipeline, and bookings in the latam region.
- analytics and performance management: manage analytics and performance metrics for both digital and field marketing efforts, maintaining accountability for leads and pipeline outcomes, including overseeing and reporting on regional performance.
- content localization and adaptation: review and adapt global content for localization, ensuring its effectiveness across both digital and physical marketing channels.
*what this position bring to the role*:
- proven track record: demonstrated success in driving large-scale, complex marketing programs, including event coordination, multi-channel campaigns, and lead generation initiatives.
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- experience: minimum of 8 years in a marketing role within a fast-paced, high-growth environment.
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- operational support: experience supporting operations teams and managing programs with measurable business impact.
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- cross-functional collaboration: proven ability to work across diverse teams and geographies, aligning efforts toward shared objectives.
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- business partnership: strong business acumen and the ability to partner effectively across departments to support growth and performance.
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- execution under pressure: comfortable working under pressure, with the ability to manage multiple priorities and projects simultaneously while maintaining a high standard of execution.
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- sense of urgency: highly responsive and proactive, with a strong sense of ownership and urgency to move initiatives forward.
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- organizational skills: skilled at structuring complex tasks and aligning the right stakeholders to drive results.
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- collaboration and planning: excellent collaboration, planning, influencing, and time management skills.
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- adaptability: flexible and able to adjust quickly to shifting priorities or new business needs.
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- methodology and best practices: committed to following and continuously improving upon marketing best practices.
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- technical skills: proficiency with marketing tools and platforms such as crm systems and analytics tools.
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*where we work*
zendesk is not your average tech company. We have all the stuff you'd expect - competitive pay, benefits, appealing offices, snacks, and more. We also have a culture deeply dedicated to enabling conversations and providing appreciative support. We help our staff keep work-life balance, from flexible hours to remote work, to the most dynamic parental leave plans on the market. Our social impact team is actively engaged in our community and enables us to invest thousands of hours with local community groups each year. We invest in diversity and inclusion so that our team reflects the diversity of the world around us. We have a whole crew dedicated to ensuring our workplace experience is top notch and welcoming for all.
Please note that anyone hired into this position must be physically located in and plan to work from mexico city (cdmx) or mexico state (estado de mexico).
Hybrid: in this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.
*the intelligent heart of customer experience*
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