About kavak
we are the technology company that is revolutionizing the buying and selling of used cars in latin america since 2016. After 7 years of operation, kavak has become the most valued technology startup in latin america, formalizing the used car market.
currently, we are looking for new talents who are passionate about challenges and hungry to create solutions that positively impact the lives of millions of people with safe, fair and accessible options to acquire the car of their dreams. Our mission is to empower people's lives through access to a car. We unleash the power of a car so people can simply enjoy the ride.
our team is the number one priority. We like to imagine the impossible and work together to achieve it. We are disruptive, proactive, loyal and ambitious.
your mission
we're looking for an insights & ai specialist to join our branding team this role will be key in defining and optimizing kavak's content strategy based on data, consumer insights, and ai tools. The objective will be to transform information into relevant, scalable, and innovative content that strengthens brand presence and connects with both local and regional audiences.
what will you do?
* cross-country blog implementation: define the strategy for topics, categories, and guidelines
* ai applied to content: test and apply tools for generation, seo, and performance.
* brand consistency: ensure that branding, tone, and themes are aligned across countries.
* consumer insights: interpret brand studies, nps, and social listening to adjust content to customer motivations.
* impact metrics: lead the monitoring of kpis related to awareness, engagement, consideration, and associated attributes.
* innovation: bring new trends and formats to keep kavak relevant.
what are we looking for?
* bachelor's degree in marketing, communication, advertising, consumer psychology, or related fields (postgraduate studies in data analytics or content strategy are valued).
* minimum of 3 years in roles related to strategic marketing, consumer research, content strategy, or digital communication.
* previous experience working with ai tools for content.
* proficiency in marketing data analysis: brand tracking, crm, google analytics, social media, or social listening tools (e.g., talkwalker, brandwatch).
* proven ability in storytelling and developing data-driven narratives.
if you are passionate about disruption coupled with excellent execution, if you love challenges and making data-driven decisions and are mission-oriented, kavak is the place for you
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