thriveworks is seeking a sr.
growth marketing manager to lead and optimize paid media efforts across google, meta, microsoft, and emerging channels.
this is a hands‐on role focused on driving qualified patient acquisition and improving performance across the full funnel—from click to kept appointment.
key responsibilities
manage paid media campaigns across google ads, meta, and microsoft ads
optimize campaigns based on patient acquisition and appointment retention
oversee budget pacing, bidding strategies, and geo‐targeted campaigns
build reporting and automation workflows using ai and api tools
partner with operations, clinical, data, and creative teams
lead a/b testing across audiences, creative, and landing pages
ensure hipaa‐compliant tracking and audience strategies
support expansion into channels like ctv, programmatic, and pinterest
requirements
10+ years of hands‐on paid media experience
strong expertise in google ads, meta ads, and microsoft ads
experience in healthcare, health services, or regulated industries
proven success managing large‐scale, performance‐driven campaigns
experience building strategy and executing campaigns end‐to‐end
strong analytical, reporting, and communication skills
availability to work monday–friday, 8am–5pm et
preferred
experience with ai tools, apis, or marketing automation
multi‐location or geo‐targeted campaign management experience
familiarity with programmatic, ctv, or pinterest advertising
at thriveworks, we're passionate about helping people live happier, healthier lives through accessible mental healthcare.
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