*e*ssential* *f*unctions*:
- directs, develops, implements, and facilitates marketing strategies, activities, and policies for glidewell mexico.
- serves as liaison with marketing department in usa for ongoing promotional campaigns in mexico.
- localizes promotional and collateral materials that have been developed in the usa, adapting them to the mexican market.
- establishes strategic marketing plans in mexico to achieve corporate objectives for products and services.
- develops and executes comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives in the local market.
- working with the marketing department in the usa, plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail for mexico.
- researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
- develops and manages marketing operating budget.
- ensures effective control of marketing results; takes corrective action to guarantee achievement of marketing objectives falls within designated budgets.
- communicates regularly with marketing department in the usa to discuss campaign results and recommend changes that better support mexican organization.
- monitors competitive products and competitive conditions.
- establishes and maintains relationships with industry influencers and key community and strategic partners.
- guides preparation of marketing activity reports and presents to executive management.
- establishes and maintains consistent corporate image throughout all product lines, promotional materials, and events.
- performs other related duties and projects as required by management.
*education and experience*:
- bachelor's degree in business, marketing, or related discipline.
- minimum ten (10) years of experience in the marketing field.
- must be able to read, write and communicate in english.