The regional marketing manager- latam is responsible for developing and executing marketing strategies within the assigned region to drive product growth and market share. This role involves managing regional marketing activities, collaborating with sales and product management teams, and ensuring alignment with the company’s overall marketing objectives. The regional marketing manager is focused on understanding local market dynamics, customer needs, and competitive landscapes to effectively position products and grow the business.
role responsibilities
* develop and implement regional marketing strategies to achieve business growth and increase market share within the assigned region.
* collaborate with sales, product management, and corporate marketing teams to ensure alignment of regional marketing efforts with overall company goals.
* manage the development and execution of marketing campaigns, promotions, and product launches tailored to the region’s unique needs and market conditions.
* conduct market research and analysis to understand customer needs, market trends, and the competitive landscape in the region.
* develop and manage the regional marketing budget, ensuring effective allocation of resources to maximize return on investment.
* work closely with the sales team to provide marketing support, including sales tools, collateral, and training materials.
* monitor the effectiveness of marketing campaigns and initiatives, providing insights and recommendations for improvement based on data and feedback.
* build and maintain relationships with key stakeholders, including customers, distributors, and industry influencers.
* represent the company at regional trade shows, conferences, and industry events to promote products and strengthen the brand.
* report on regional marketing performance to senior management, highlighting key successes, challenges, and opportunities.
* ensure compliance with local regulatory and legal requirements for all marketing activities.
experience/skills/abilities
* minimum of 5-7 years of marketing experience, preferably within the agriculture, crop protection, or related industry.
* proven track record of successfully managing marketing campaigns and driving business growth in a specific region.
* strong understanding of regional market dynamics, customer needs, and competitive environments.
* excellent communication skills, both written and verbal, with the ability to engage and influence internal and external stakeholders.
* strong project management skills with the ability to manage multiple initiatives and prioritize tasks effectively.
* proficiency in marketing tools and software, including crm systems and data analysis tools.
* ability to work collaboratively in cross-functional teams and drive alignment across departments.
* experience managing budgets and delivering results within financial constraints.
* willingness to travel within the region to support marketing activities, meet with customers, and attend industry events.
job expectations
* ability to travel frequently within the assigned region to support marketing initiatives and engage with customers.
* work in a dynamic environment that requires adaptability and proactive problem-solving.
* ability to manage multiple tasks and deadlines while maintaining a strategic focus on long-term objectives.
* work closely with cross-functional teams, including sales, product management, and corporate marketing, to ensure success in the region.
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