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Marketing manager, méxico

Uber
Responsable marketing
Publicada el 13 marzo
Descripción

*about the role*
we're looking for a marketing manager to drive the strategy and execution of world-class integrated marketing plans and campaigns plus deliver brand impact and growth for uber.
you will report to the mobility group marketing manager and work with cross-functional partners to create the future of the brand for our audiences (users and earners).
this is a unique opportunity to join an exceptional team in a fast-paced and rewarding environment.
- build our uber brand, for final consumers and earners, drawing inspiration and data from varied sources and integrating them creatively.
- drive strategy and execution of regional projects to support our business and brand objectives and strengthen uber's connections to millions of users and drivers in latam.
- identify uniquely local marketing opportunities aligned with business priorities (major events, partnerships, seasonal moments, etc) and deliver campaigns against them.
- focus on efficient, scalable, demand-generating marketing efforts that can be replicated in multiple cities/markets.
- based on uber's global marketing strategy, adapt, localize, and/or amplify initiatives to align with our regional strategy, taking into account local specifics and culture.
- create compelling marketing messages and materials through a deep understanding of uber's products and services.
*basic qualifications*
- bachelor's degree in marketing, business or similar, and a demonstrated ability in quantitative fields.
- minimum 6+ years in consumer marketing or related experience with a successful record of delivering work with measurable business results on time and on budget.
- fluency in english and spanish
- curiosity and creativity.
you're full of fresh ideas to generate user growth and promote the brand.
- structured thinker with project management skills and attention to detail.
- excellent written communication skills and the ability to bring to life the uber brand in a way that is both consistent with our global brand positioning but also meaningful to local culture and customs.
- a strong customer-centric mindset - you are always thinking about how our customers interact with the brand.

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