Descripción y detalle de las actividades
we are looking for a social media specialist to plan, execute, and optimize
digital advertising campaigns.
this role requires experience in paid ad
platforms, performance analysis, and coordinating visual content to drive lead
generation and strengthen the brand's digital presence.
*key responsibilities*:
- plan and manage paid campaigns on:
- meta ads (facebook and instagram)
- google ads (search, display, performance max)
- youtube ads
- tiktok ads
- linkedin ads
- x ads (twitter)
- design conversion funnels for results-driven campaigns.
- define segmentation strategies (cold audiences, retargeting, lookalikes).
- execute a/b tests to optimize copy, creatives, and targeting.
- monitor and analyze performance metrics on a daily basis.
- collaborate with the graphic designer to produce advertising assets.
- generate weekly and monthly reports with key performance indicators (kpis) and actionable recommendations.
experiência y requisitos
*requirements*:
- bachelor's degree in marketing, communication, advertising, or a related field.
- 3-5 years of experience in digital advertising.
- proven expertise in meta ads and google ads.
- proficient in report creation and performance analysis (excel, google sheets, dashboards).
- creative mindset, results-oriented, and continuous improvement focus.
- intermediate to advanced english (preferred).
- must present a professional portfolio showcasing past achievements.
*we offer*:
- competitive salary based on experience.
- growth opportunities within the marketing department.
- excellent work environment and multidisciplinary collaboration.
- personalized career development plan.
- benefits above those required by law.
- team-building events.
- mental health support program.
- additional paid days off beyond legal requirements.
- referral program for clients and collaborators.
beneficios
- beneficios de acuerdo a la lft
*número de vacantes* 1
*área* mercadotecnia/publicidad/comunicación/rrpp
*contrato* temporal
*modalidad* híbrido
*turno* diurno
*jornada* tiempo completo
*estudios* carrera con título profesional
*inglés*hablado: avanzado, escrito: avanzado
*disponibilidad p.
viajar* si