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Customer marketing manager

Logitech
Responsable marketing
De EUR 200,000 a EUR 400,000 al año
Publicada el 28 octubre
Descripción

Overview

logitech is the sweet spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

join logitech's thriving marketing and sales team in mexico, contributing to our innovative business group specializing in e-commerce and retail sales. This role is responsible for helping our organization drive sales in assigned channels through marketing activities that leverage both the account's and logitech’s marketing plans. You are a data expert and curious about how the data can help our sales team enhance growth.


your contribution

be yourself. Be open. Stay hungry and humble. Collaborate. Challenge. Decide and just do. Share our passion for equality and the environment. These are the behaviors and values you’ll need for success at logitech. In this role you will:

* build data & insights driven etail customer plans

* partner with our etailers to get data, insights and full understanding of their marketing ecosystem and capability

* analyze all data and insights available (market share, tam, trends, sales, content, competition, shopper insights, traffic etc.) to identify business opportunities

* develop customer-focused marketing plans that align with category and global strategies.

* build advertising plans according to global strategies and take leadership with agencies.

* align dcs/sos and soft targets with nams and head of etail, and provide an annual plan and quarterly forecasts.

* run monthly & quarterly reviews internally & externally. Share learning back to region to fuel the regional best practices

* drive asp up, thru attachment and cross-sell tactics

* manage day-to-day business by activating all etailers platform, marketing & media tools

* maximise traffic to our products’ pages, thru retail media i.e site placements, search, seo, events, brand store and leveraging logitech digital marketing too

* translate category strategies in cm plans, using global blueprints

* define & optimize range opportunities by seller/customer w. Hoe

* execute and drive npi and run-rate business by:

* using tech tools to monitor kpis & data to open opportunities

* coordinating across category mkg, nam, trading partner (disti/reseller) and customer/platform

* driving epos fundamentals, content syndication, ratings & reviews with etail ops specialists where available

* planning and executing promotions - aligned to the brand and customers commercial calendar


key qualifications

for consideration, you must bring the following minimum skills and experiences to our team:

* fluency in english is a requirement.

* you will have previous experience in ecommerce & digital marketing, gained from working at an etailer (must) and for a brand (plus).

* eretail media (ecommerce advertising) & emerchandising expertise (online assets, seo optimized copy, paidsearch, display, navigation etc.).

* in-depth understanding of online reseller landscape, best practice & familiar with major etailers platforms.

* strong analytical skills and data-driven thinking i.e. excel in playing with kpis like sales data, channel margin, rebate, and market share, and is advanced in excel.

* proactive, energetic, self-starter with a hands-on approach to the business and results-oriented.

* stellar communication skills to manage multiple projects & various stakeholders.

* consumer and customer-centric.

* passion to be on a team with the vision to enhance the culture through how we communicate, connect and collaborate.


preferred qualifications

* some sales experience (forecasting, monitoring, reporting business metrics, selling consumer products).

* business and negotiation acumen.

* pre-experience in matrix organization.


work environment & benefits

across logitech we empower collaboration and foster play. We support a hybrid work model that allows some employees to work remotely while others work on-premises. Depending on location, teams or departments may be split between remote and in-house work.

logitech values diversity and inclusion. If you meet most requirements but not all, we encourage you to apply—we want to meet you!

we offer comprehensive and competitive benefits packages and working environments designed to be flexible and support your wellbeing now and in the future. Benefits vary by location.

all qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or disability. If you require an accommodation to complete any part of the application process, you may contact us for assistance.

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