Senior marketing analytics manager
remote, mexico
responsibilities
* conduct in-depth analysis of website performance, user behavior, and on-site conversions.
* develop and implement strategies to optimize user engagement and enhance overall website experience.
* build and maintain the foundation and structure for our ga and gtm instances to ensure consistency and clarity in metrics and reporting.
* develop and document signals for how we identify and filter our bot attacks from reporting.
* consistently work across multiple teams, including web, digital, marketing operations and revenue operations, to ensure that marketing data is accurate and reliable.
* develop and manage the digital target model to measure pacing and goals.
* create and maintain regular reports on key web analytics metrics tools such as google analytics 4 (ga4), tableau, and looker studio.
* collaborate with cross-functional teams to align web analytics efforts with broader business goals and share the “story” and insights of what’s working and not.
* provide reporting and insights on paid media efforts, including search, paid social, and display advertising.
* analyze marketing campaign performance, identifying opportunities for optimization and efficiency.
* collaborate with the business and paid media teams to understand key performance indicators (kpis) and deliver actionable insights.
* build and maintain marketing analytics dashboards in tableau, ga4, and looker studio.
* stay current on industry trends and best practices in web and marketing analytics.
qualifications
* 7+ years of experience in analytics, with a focus on web and marketing analytics.
* proven experience in building and interpreting reports using tableau, google analytics 4, and looker studio.
* strong analytical mindset with the ability to translate data into actionable insights.
* excellent communication and presentation skills.
* collaborative team player with the ability to work across departments.
* demonstrated commitment to valuing diversity and contributing to an inclusive working and learning environment.
* consideration for privacy and security obligations.
benefits
base salary range: 769,200 - 1,230,700 mxn. Annual bonuses, short‑term and program‑specific awards may be included. Comprehensive benefit offering available.
equal employment opportunity has been, and will continue to be, a fundamental commitment at cornerstone ondemand. All qualified applicants are given consideration regardless of race, religion, color, gender, sex, age, sexual orientation, gender identity, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable federal, state, or local fair employment laws. if you have a disability or special need that requires accommodation, please contact us at careers@csod.com or +1 855 454 8433.
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