Overview
digital media planner/buyer - remote, latin america at bluelight. Bluelight is a leading software consultancy dedicated to designing and developing innovative technology. The role focuses on planning, executing, and optimizing digital media campaigns using google campaign manager, meta ads manager, linkedin ads, and related tools. The ideal candidate thrives on data, is highly organized, detail-oriented, and is passionate about driving results and building strong brands within a collaborative team.
responsibilities
* media planning & strategy: develop comprehensive media plans aligned with client goals and target audiences; conduct in-depth research to identify optimal media channels and strategies; allocate budgets across channels based on performance and objectives; stay abreast of emerging digital media trends, technologies, and ai integrations; advise new business and account teams on budgets and media strategies during pitches.
* campaign execution & management: oversee the execution of paid media campaigns across google ads, social platforms, and programmatic display; manage relationships with external vendors responsible for day-to-day campaign management; track kpis (leads, cpa, cpl, engagement, site traffic, form fills); analyze performance data and generate regular reports with insights for optimization.
* budget management: allocate and manage media budgets across channels to maximize performance; monitor daily/weekly/monthly pacing and ensure campaigns stay on schedule and within financial targets; identify opportunities for cost savings without compromising effectiveness.
skills & qualifications
* 3+ years of experience in media buying, preferably in an agency setting or with b2b software development firms.
* strong experience with paid media platforms (google ads, meta business suite, linkedin ads, programmatic platforms).
* proven track record of managing performance marketing campaigns with a results focus.
* proficiency in analytics and attribution tools (google analytics, meta ads manager, third-party trackers, etc.).
* excellent analytical, problem-solving, and communication skills; able to work independently and as part of a team.
* proficiency with media buying and planning tools.
company benefits
* competitive salary and bonuses, including performance-based increases
* generous paid time off
* flexible working hours
* remote work option
* continuing education, training, conferences, and company-sponsored coursework with exams and certifications
being a consultant in our team is a fun, challenging, and rewarding career choice. Your contributions are valued by clients and can have a direct impact on their business. You will work on a variety of projects with modern technologies and collaborate with skilled professionals.
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