Experience leading primary research studies across various methodologies: online quant surveys, focus groups, 1:1, ethnographies, online qual, mobile
- experience communicating results to stakeholders
- experience using data and metrics to measure impact and determine improvements
- experience with excel or tableau (data manipulation, macros, charts and pivot tables)
- bachelor degree and 8+ years of relevant experience or masters degree and 5+ years of experience.
- knowledge of latin american entertainment markets.
- intermediate to advanced r/python and sql.
- intermediate data visualization and analysis skills (statistical inference, pca, k-means, multilevel regression, design of experiments, anova).
- proficient in spanish and english.
key job responsibilities
- carry out title-level studies and trackers to inform creative and marketing decisions.
- lead in-depth studies to support mid
- and long-term business strategy.
- conduct meta-analysis to produce consolidated, regional learnings.
- work in internal team projects to standardize best practices, streamline processes and enhance impact.
- contribute to teams' day-to-day operational and planning tasks.
- collaborate with other teams (bi, programming, operations) to broaden our understanding of our customers and markets.
- write rfps and questionnaires, analyze data from primary and secondary sources, write research papers and report results to stakeholders.
- work with vendors to insure successful execution of research projects (domestic and global).
- stay up-to-date with entertainment market trends in latin america.
about the team
we are a high performance research team from diverse backgrounds, appointed with the great privilege and responsibility of representing the voice of our customers to inform decision-making of creative and business stakeholders in 8 countries.
- experience communicating results to senior leadership
- experience on the research vendor side or within the research group of a media company
- experience leading different types of viewer studies such as episode testing, dial testing, concept testing, series maintenance
- experience guiding creative input, development and execution from concept to completion
- advanced data analysis (complex sampling, predictive analysis, text analysis, sentiment analysis, network analysis, time series).
- fluent in portuguese.