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Consumer insights manager, prime video and studios

Xico, Ver
Servicios Comerciales Amazon Mexico S. De R.L. De C.V.
Publicada el 16 abril
Descripción

Experience leading primary research studies across various methodologies: online quant surveys, focus groups, 1:1, ethnographies, online qual, mobile - experience communicating results to stakeholders - experience using data and metrics to measure impact and determine improvements - experience with excel or tableau (data manipulation, macros, charts and pivot tables) - bachelor degree and 5+ years of relevant experience or masters degree and 5+ years of experience.- knowledge of latin american entertainment markets.- intermediate to advanced r/python and sql.- intermediate data visualization and analysis skills (statistical inference, pca, k-means, multilevel regression, design of experiments, anova).- proficient in spanish and english.- and long-term business strategy.- conduct meta-analysis to produce consolidated, regional learnings.- work in internal team projects to standardize best practices, streamline processes and enhance impact.- contribute to teams' day-to-day operational and planning tasks.- collaborate with other teams (bi, programming, operations) to broaden our understanding of our customers and markets.- write rfps and questionnaires, analyze data from primary and secondary sources, write research papers and report results to stakeholders.- work with vendors to insure successful execution of research projects (domestic and global).- stay up-to-date with entertainment market trends in latin america.about the team we are a high performance research team from diverse backgrounds, appointed with the great privilege and responsibility of representing the voice of our customers to inform decision-making of creative and business stakeholders in 8 countries.- experience communicating results to senior leadership- experience on the research vendor side or within the research group of a media company- experience leading different types of viewer studies such as episode testing, dial testing, concept testing, series maintenance- experience guiding creative input, development and execution from concept to completion- advanced data analysis (complex sampling, predictive analysis, text analysis, sentiment analysis, network analysis, time series).- fluent in portuguese.

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