Role summarythe director, marketing – patient & hcp will lead the development and commercialization of key assets, with primary responsibility for driving integrated patient and healthcare provider (hcp) marketing strategy in the us. This role will provide strategic leadership across patient- and hcp-facing initiatives for the launch and growth of bbp-418 and future assets. The director will ensure strong cross-functional collaboration and alignment, translating market insights into impactful strategies and tactics that drive adoption, access, adherence, and brand growth.responsibilitiesprovide strategic leadership as a senior commercial member on product teams, embedding patient and hcp market needs into cross-functional planning and decision-makinglead integrated brand strategy across patient and hcp audiences, including brand positioning, messaging, claims, and narrative developmentoversee the development and execution of innovative, data-driven patient and hcp marketing campaigns that inspire behavioral change and drive brand growth, ensuring consistent execution across channels and functionschampion patient-centric marketing by identifying unmet patient and caregiver needs and translating insights into impactful education, engagement, advocacy, access, and adherence initiativeslead patient ambassador and advocacy-related initiatives in partnership with advocacy and medical teamsdrive disease education strategy across audiences, including patient, caregiver, and hcp educational resources and campaignsoversee hcp engagement strategy, including peer-to-peer education, speaker bureau development and management, kol engagement, and congress/convention strategy and executionpartner with value and access to shape value propositions, access, reimbursement, and patient support strategies that enable optimal patient accesscollaborate with commercial operations, digital, it, mcm, and agency partners to build a cohesive customer engagement ecosystemproactively assess market dynamics, competition, clinician practices, and evolving patient and hcp needs to inform strategic adjustmentsdevelop and oversee measurement frameworks, kpis, and analytics to evaluate performance, prioritize investments, and optimize impact across patient and hcp tacticsensure diverse regional and field insights are incorporated into planning and execution, serving as the commercial voice advocating for these perspectiveslead, mentor, and develop marketing team members, fostering a culture of accountability, collaboration, innovation, and continuous improvementqualifications8+ years of commercial biotech or pharmaceutical experience, with at least 5 years in progressively responsible marketing rolesdemonstrated experience leading brand strategy and execution across both patient and hcp audiencesexperience/knowledge in ta of neurologyproven launch experience, preferably in competitive and/or rare disease marketsstrong understanding of the drug development process and opportunities for differentiation and value communicationdemonstrated ability to translate complex clinical data and market research into actionable insights and strategyexperience leading cross-functional teams and agency partners, with a track record of delivering results in ambiguous environmentsexcellent oral, written, and presentation skills, with the ability to influence senior stakeholderspassionate about serving patients suffering from genetic diseases and advancing therapies for underserved populationsself-starter with strong ownership mindset, able to manage multiple priorities and deliver high-quality outcomeshigh level of self-awareness and commitment to continuous learning and improvemententrepreneurial mindset aligned with bridgebio’s mission to do things differently, driven by science and an unrelenting focus on patientsability to travel approximately 20–25%additional requirementstravel approximately 20–25%
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