Job title
we're seeking a digital strategy manager to drive business growth and customer engagement. As a key member of our team, you'll be responsible for developing and executing digital strategies that meet these objectives.
key responsibilities:
* develop and execute digital go-to-market plans, including channel mix, investment priorities, experimentation roadmaps, and capacity planning.
* translate business goals into clear kpis, dashboards, and okrs; communicate progress and insights to leadership and stakeholders.
* own key journeys (pricing, trials, checkout, renewal, save/cancel) and drive continuous testing (a/b/n, mvt, holdouts) to improve activation, conversion, and time-to-value.
* partner with marketing on lifecycle marketing and triggered programs (email, in-product, chat) to progress prospects/customers through the funnel; reduce friction and abandonment.
* stand up product-qualified lead (pql) and sales-assist frameworks to route high-intent accounts to sales with clear slas; refine lead/account scoring.
* partner with sales to codify digital assist motions, playbooks, and handoffs; ensure omnichannel consistency across website, marketplaces/partners, and sales.
* advance first-party data strategy and consent management; use analytics/cdp to drive segmentation and real-time personalization across web and in-app experiences.
* build performance scorecards (traffic quality, trial starts/activations, free-to-paid, aov, churn, nrr) and run cohort/flow analyses to identify growth levers.
* collaborate with commercial excellence, product, finance, and marketing on pricing/packaging experiments, promotions, and localized offers aligned to self-serve commerce and entitlement models.
* facilitate agile rituals, quarterly planning, and post-mortems with digital, product, technology, marketing, and channel partners.
* ensure adherence to brand, legal, security, and privacy standards (e.g., gdpr/ccpa/cpra), and support risk and compliance processes.
about you:
* you'll need 6-9 years of experience in saas/b2b digital growth, ecommerce/digital sales, or product-led growth, with a proven track record of impact on conversion, activation, retention, and revenue.
* you should have hands-on expertise with web/app analytics and experimentation (e.g., ga4, amplitude/mixpanel, optimizely/vwo), marketing automation and crm (e.g., marketo/hubspot, salesforce), cdp/personalization and audience management (e.g., segment, reverse etl), and self-serve commerce flows (pricing pages, trials, checkout, billing/entitlements).
* you'll also need strong quantitative skills: funnel math, cohort analysis, cac/ltv, payback, forecasting.
* excellent communication and stakeholder management are essential, as well as the ability to influence without direct authority and align executive and field stakeholders.
* a ba/bs in marketing, business, analytics, or related field is required, with an mba preferred.