Delivering strategic marketing initiatives is essential for a business to outperform competitors and delight customers.
key objectives
* develop high-impact marketing activities, including innovation days, customer trainings, events, loyalty programs, sampling, and digital content to ensure consistency with global brand standards and regional business objectives.
* lead the relaunch of sicao, focusing on events, sampling programs, customer reactivation campaigns, digital content, and loyalty programs, aligning them with brand strategy and commercial objectives.
* coordinate product trainings and chef demonstrations across key customer segments to accelerate volume recovery in the gourmet and regional channels.
* activate and adapt local digital content and marketing assets for e-commerce platforms, ensuring integration with a global digital ecosystem.
* track performance and manage budgets for marketing activities and campaigns, providing regular reporting to ensure cost-efficiency and return on investment.
* collaborate with media and creative agencies for campaign execution and visibility across digital, social media, and in-store environments.
* act as an operational lead for supplier management, logistics coordination, sample shipments, and internal budget tracking support.
* monitor market trends, competitor activity, and customer insights to identify growth opportunities and adapt communication strategies.