Marketing Automation Specialist – Remote Seniority Level
Associate
Employment Type
Full-time
Job Function
Information Technology
Industries
IT Services and IT Consulting
Qualifications
- Have hands‑on experience of at least 4 years on Digital Analytics and pharma‑related business use cases
- Knowledge on Analytics Platforms – Google Analytics, GCP
- Knowledge on Tag Managers – Google Tag Manager
- Program management, stakeholder management and delivery liaison skills
- Strong knowledge of on‑page, off‑page, and technical SEO
- Proficiency with A/B testing tools and techniques including Target, Optimizely and the associated statistics
- Analytical mindset with strong Excel and reporting skills
- Engineering background with strong analytical and problem‑solving skills preferred
- Experience in creating capabilities, functional and technical documentation like BRD, DFD, FRD, TDD, FIAs etc.
- Google Analytics and/or GTM certification
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