Role summarythe associate director, digital marketing will spearhead digital and media efforts for three pre-commercial therapies. Reporting to the senior director, digital marketing, this role leads the digital & media team to shape and grow the pipeline. It is ideal for someone who thrives at the intersection of science, strategy, and storytelling, with experience in consumer research, channel planning, product launches, media investment, and hands-on media execution. You will guide the evolution of media, content, and channels for each pipeline therapy, ensuring strategies are tailored to healthcare professionals, patients, and scientific audiences, and collaborate closely with media, social, audience, and analytics smes, as well as cross-functional teams including medical affairs, brand marketing, and communications.responsibilitiesdevelop and implement digital and media strategies across channels, including websites, email, seo, organic social platforms and all paid media channelsmonitor trends, community feedback, and industry developments to inform content and positioningdefine and track owned channel kpis using tools like google analytics, search console, and other platformsrepresent client-side perspectives and strategies while working with agency partners to craft, finalize and approve media plansensure all digital touchpoints reflect scientific accuracy, brand integrity, privacy policies and are optimized for target audiencesadvise brand marketing leads on translating complex scientific and clinical content into engaging and accessible digital formatsregularly test and optimize paid and owned ux based on performance data and behavioral insightsqualifications6+ years of relevant experience with a strong focus on paid media channels in the biotech, healthcare, or life sciences sectorsstrong understanding of the scientific communication landscape and ability to work with technical contentexperience managing seo programs, content strategy, and website optimization in regulated environmentsfamiliarity with healthcare compliance, privacy (e.g., hipaa), and digital accessibility best practicesskilled in analytics platforms and cms systems; strong project management and cross-functional collaboration capabilitiesskillsanalytics platforms and cms systemsdigital marketing strategy and executioncross-functional collaboration and stakeholder management
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