Directive Consulting is the performance marketing agency for SaaS and tech companies. We use our Customer Generation methodology to focus on SQLs and customers rather than traditional MQL metrics, delivering paid media, SEO/content, CRO, and video strategies that help clients hit their SQL targets every time.
The Paid Strategist is a crucial, client‑facing role responsible for day‑to‑day deliverables, creating and managing custom client strategies, and communicating with clients and internal stakeholders on executing paid media deliverables. In this role, you will gain experience creating high‑performing paid strategies for enterprise SaaS businesses.
Roles & Responsibilities
- Oversee and lead a collection of paid media accounts.
- Serve as direct support to client contacts.
- Communicate weekly with vendors and operational partners to ensure alignment and quality.
- Drive referrals via client relationships and professional network.
- Build and optimize quarterly client strategies.
- Maintain and optimize budgets across multiple paid media channels.
- Deeply understand client positioning and unique value propositions.
- Confirm accurate lead routing within CRM.
- Understand the value of programmatic campaigns.
- Own personal productivity and utilization.
- Work directly with the Associate Director to meet internal and client goals.
- Execute and optimize PPC campaigns on Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting.
Qualifications
- 3+ years experience at a performance/digital marketing agency.
- Experience working specifically with B2B SaaS/tech clients.
- Deep expertise in paid search and paid social campaigns (Google Ads, Facebook, LinkedIn).
- Proficiency with advertising platforms and tools (Google Ads, Facebook Business Manager, LinkedIn Campaign Manager).
- Strong understanding of PPC principles: keyword research, ad copy, bid management, optimization.
- Ability to analyze performance using tools such as Google Analytics, GA4, Excel, or other analytics platforms.
- Able to drive results and measure via OCT.
- Proven success with mid‑market or enterprise accounts.
- Unique perspective on driving value for SaaS.
- Ability to articulate strategy and tell data stories.
- Competitive and curious problem‑solver.
- Ability to organize, prioritize, and manage multiple projects simultaneously.
- Quality‑obsessed advertising mindset.
- Travel to visit clients approximately once per year, as needed.
What Success Looks Like
- Build client trust and relationships that create consistent renewals.
- Manage approximately five mid‑tier and enterprise accounts.
- Meet and exceed department OKRs such as client growth and goal attainment.
- Cross‑sell services aligned with client goals.
- Clearly communicate results to client contacts and executives.
- Demonstrate exceptional strategic decision‑making for accounts.
What We Offer
- Set living wage at Directive.
- Medical, dental, vision, disability, and life insurance coverage for you and your family with a 100% employer‑paid plan for you and 50% employer contribution for dependents.
- Access to certified therapists through Spring Health and Headspace membership.
- Gympass membership.
- Unlimited PTO (minimum 2 weeks), paid company holidays, birthday off, end‑of‑year recharge, paid parental leave.
- Traditional and Roth 401(k) with 3% company match.
- Annual bonus based on tenure.
- Annual anniversary trip with peers and leadership.
Work Environment Requirements
As a remote‑first company, you may work from anywhere in the US (or Canada, UK, Australia) with the option to use our Irvine, California office. You will collaborate via Zoom and Slack, and must have reliable internet and a suitable home office setup. You must also be able to remain stationary for extended periods and interpret written or verbal communication effectively.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made for qualified individuals with disabilities.
If you require reasonable accommodations in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, please contact careers@directiveconsulting.com.
Equal Opportunity Employment
At Directive, one of our core values is People First. We’re committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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