Marketing, admissions & communications directordirector of admissions & marketing – kipling school, mexicojob purposeas director of admissions & marketing (dam), you'll be a member of the school senior leadership team (slt) with prime responsibility for driving student enrollment.
you'll do this by ensuring families receive an exceptional experience at each stage of their journey with our school – from awareness and consideration, through to enrollment and advocacy.
we call this our family experience journey, and everything we do in mac (marketing, admissions, and communications) evolves around this.to deliver an exceptional family experience every time, you'll need to forge great relationships with colleagues from across the school, so that everyone is working together to achieve our vision.as an exceptional leader of people, you'll coach and develop the commercial, creative, and customer-orientated skills of your team, and be a consummate ambassador for the school brand.as a dam, you'll also play a pivotal role in building the school community and reputation.team structurereporting to: head of school.
dotted line report to the regional director of admissions & marketing.job descriptionplanningwork with your senior leadership and regional office colleagues to set the strategic mac direction for the school, covering admissions, brand, communications, digital, marketing and research requirementsmanage your mac budget to deliver maximum valuemaintain up-to-date knowledge of your market, competitors, and audiences, to give your school a commercial advantageoversee data integrity through crm and compliance with group data rules, so school and group forecasting is built on a rock-solid foundationensure accurate forecasting for the year(s) ahead, using all the data available to you and keeping in regular contact with pipeline contactsstay up to date with new trends and developments in sales, marketing and communications to keep innovatingdevelop your school's brand positioning, to ensure that your offering is differentiated in market to drive greatest enrollmentdriving performancefocus activity on driving inquiries, and converting those inquiries through to enrollmentensure that each year re-enrollment numbers are as good as they can be, through proving a fantastic in-school mac experience to familiesanalyse the wide raft of data at your disposal to test and learn from the school's brand, communications, enrollment, and marketing activities, and use insights to inform decision-makinguse salesforce (crm) to efficiently manage your enrollment pipeline, and ensure user adoption across your teamtrack team performance through crm and other kpi metrics to identify opportunitiesbe a key advisor to the school senior leadership team on the interpretation of relevant market research (brand equity, parent satisfaction, mystery shop, and market share) and guide action plans for whole-school improvementexecutionlead the development and execution of best practice throughout the entire family experience journey, and work collaboratively with teachers, administrative staff and other colleagues to ensure the whole school embraces the need for a world-class experience, every single dayensure every family receives a highly personalized visit experience – physically and/or virtuallyensure a seamless digital experience for families, working closely with regional and central digital colleaguesrecruit and develop a school mac team, coaching them to aim for execution to the highest standards of every aspect of the school's admissions, brand, communications, digital, marketing and research tacticsput creativity at the heart of your mac activities, to develop a successful commercial approach within your marketensure that every aspect of the school adheres to school visual identity and tone of voice guidelines – and that it emulates key messagingbuilding reputationbe a key voice in defining a distinctive and consistent brand for the school, one which will resonate across your market and target audiencesbring the school's story to life.
working with your regional and central mac colleagues, you will lead the development and execution of the school's brand framework, visual identity and tone of voice across all medialead the development of, and compliance with, school mac procedures which adhere to group policies and local regulatory requirements (e.g. admissions guidelines, marketing consents, etc.)create and oversee improvements in parent, staff and other stakeholder communication and get involved in crisis and issues communications, to help your principal make the right decisions on stakeholder communicationsdevelop external networks (feeder schools, embassies, agents, etc.) to build awareness of the school and target new enrollment opportunitiesowning your own developmentfind new ways to develop your skills for your job, but you'll also learn more about our other mac functions tooyou'll make sure you're always working across the mac and wider teams to share insights, offer advice and support and ultimately drive a collaborative way of workingyou'll share what you learn with your team-mates too, so you're always passing your knowledge onjob requirementsqualifications/experience/knowledgea bachelor's degree in a relevant discipline.a minimum of 7 years of demonstrable experience in brand-building, sales, and/or marketing roles, preferably within service delivery contexts.proven leadership capabilities, with a history of effectively managing and mentoring teams to meet and exceed business objectives.strong project management skills, demonstrating the ability to coordinate resources and lead initiatives through to successful implementation.excellent communication skills, with the aptitude to build relationships and influence stakeholders at all organisational levels, both internally and externally.a data-oriented approach, with experience in data collection, analysis, and the ability to derive actionable insights to inform decision-making.skills / personal attributesyou love being part of a team – it's what gets you up in the morningyou're commercial – you'll love using your ideas to help us grow even fasteryou run it like you own it – always driving for results and building great relationships across the school and groupyou get the job done – every time and always to the deadline, and it's always excellentyou're entrepreneurial – you're agile and always finding opportunities to do things differently and betteryou're resilient – you'll speak up and speak the truth as a trusted advisoryou're humble – you'll know what you're great at, and where you're not quite so strongyou're a listener – so you really understand what's being saidyou're calm under pressure – you'll keep cool when the going gets tough and know when to slow down your thinkingseniority level: directoremployment type: full-timejob function: marketing, public relations, and writing/editingindustry: education management#j-*-ljbffr