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Trade marketing sr analyst

Zaragoza, Coah
Mondelez España Galletas Production Slu
Responsable trade marketing
Publicada el 28 noviembre
Descripción

Are you ready to make it happen at mondelez international?
join our mission to lead the future of snacking.
make it with pride.
you ensure that customer plans are developed and executed by supporting the delivery of strategies and tactics for growth.
you understand the business metrics and financial drivers needed to unlock profitable growth for mondelez international and our customers and work with key account managers to implement plans to deliver our annual target.
how you will contribute
you will:
leads the development of the trade marketing part of the category annual plans (contract process)
understands market dynamics / consumer insights by channel to participate on trade marketing strategic decisions
leads the business planning meeting where the sales quotas are built in order to accomplish the annual plans based on relevant building blocks
suggests and influences investment in category building blocks, according to category and channel need, and is accountable of execution excellence at point of sale
follows up the competition's commercial activity in the category in order to detect business opportunities and potential threats for the brand
plays a leadership role within the multi categories teams by leading, providing accurate and relevant channel point of sale information that will lead to find business opportunities such as innovations, customer promotions, portfolio, pricing, etc. that will lead to achieve multi categories targets
what you will bring
a desire to drive your future and accelerate your career and the following experience and knowledge:
category planning and delivering growth through category leadership
having a future-focused mindset, being curious about industry trends, digital solutions and innovation for consumers, and translating opportunities into business plans
developing and delivering plans, measuring and monitoring results and making recommendations to achieve growth targets
business planning and how to maximize revenue growth
influencing stakeholders and interacting effectively with others with the courage and resilience to hold an alternative point of view
analytical skills and business acumen
what you need to know about this position
colaborar con el gerente de trade marketing y otros miembros del equipo para desarrollar estrategias efectivas que impulsen el crecimiento de las ventas y la rentabilidad
recopilar, analizar y interpretar datos de ventas, participación de mercado, promociones, precios y otras fuentes relevantes para comprender el desempeño de las actividades de trade marketing
trabajar en estrecha colaboración con los equipos de ventas, marketing y operaciones para garantizar una ejecución eficiente de las actividades de trade marketing
gestionar las relaciones con los proveedores y agencias de trade marketing
identificar las mejores prácticas y compartir conocimientos con el equipo de trade marketing
liderar iniciativas de lanzamientos, innovaciones, campañas de mkt enfocadas en cómo hacerlas más grandes en estas cuentas
coordinar la implementación y ejecución de las actividades de trade marketing, asegurando que se cumplan los plazos y presupuestos
education / certifications
licenciatura en marketing, administración de empresas, economía o campo relacionado.
experiencia comprobada de 3 a 5 años en trade marketing, análisis de datos, shopper marketing o roles similares en una empresa de consumo masivo.
sólidas habilidades analíticas y de resolución de problemas.
dominio de herramientas de análisis de datos (por ejemplo: excel, power bi, tableau).
conocimiento de los canales de distribución y las estrategias de trade marketing.
ingles intermedio/avanzado.
job specific requirements
excelentes habilidades de comunicación y presentación.
capacidad para trabajar en equipo y colaborar con diferentes áreas de la empresa.
orientación a resultados y capacidad para trabajar bajo presión
experiencia en investigación de mercado y análisis de la competencia.
conocimiento de las tendencias del mercado y las nuevas tecnologías en el ámbito del trade marketing
work schedule: full time - lunes a viernes - esquema hibrido
no relocation support available
business unit summary
mondelez méxico has been in the country since * and currently employs 6,000 wonderful people.
our diverse portfolio includes iconic and mouth-watering global brands such as trident, oreo, philadelphia, and local jewels like clorets and bubbaloo.
we are leaders in the making of cream cheese, powdered beverages and confections—in fact, we make seven out of every 10 chewing gums consumed by mexicans.
our growth is supported by our cutting-edge manufacturing facilities, such as our puebla plant and nuevo león hub, which are the largest gums, candies and biscuits factories in the world in terms of volume.
you can buy our products in 900,000 places in mexico.
we are also home to one of the 11 technology centers mondelez international has worldwide, a specialized gum and candy facility that places us at the forefront of innovation and development in the country and drives our purpose to lead the future of snacking.
we are pioneers in the country in work-life balance practices such as extended maternity leave, open spaces, remote work and flexible working hours.
mondelez international is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
job type
regular category planning & activation sales
#j-*-ljbffr

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