About the role
we are looking for a
director of digital marketing
to lead the company's digital growth strategy. This role will be responsible for driving customer acquisition, activation, engagement, and retention across our digital channels (mobile apps and website), ensuring measurable and sustainable growth.
key responsibilities
define and execute the digital marketing strategy to drive customer acquisition and long-term growth.
design campaigns covering the full customer lifecycle: onboarding, activation, retention, and reactivation.
lead paid media and social media campaigns to increase brand awareness, engagement, and conversions.
manage and optimize owned channels: email, push notifications, in-app messaging, and web content.
implement seo strategies to boost visibility and organic traffic.
convert retail customers into active digital users.
establish and monitor kpis (cac, ltv, churn, conversion rates, retention cohorts).
collaborate with product, compliance, engineering, and design teams to ensure alignment.
build, develop, and mentor a high-performing digital marketing team.
oversee budget allocation and ensure efficiency in driving growth.
requirements:
bachelor's degree in marketing, business, communications, or related field (mba a plus).
5+ years of experience in digital marketing, with at least 3 years in leadership roles.
proven track record in growth marketing, funnel optimization, paid media, and lifecycle management.
previous experience in
fintech, financial services, or regulated industries
(required).
strong knowledge of analytics tools (google analytics, mixpanel, amplitude) and marketing automation platforms.
expertise in seo, social media, owned channels, and performance marketing.
excellent communication skills in english and spanish.
ability to work onsite in
monterrey or mexico city
, with occasional travel.