The BDM Andean is responsible for leading and driving a network of third-party distributors and dedicated teams ensuring they fulfil MH's objectives (quantitative & qualitative) by building and delivering area's annual business plan (financial targets, pricing and distribution strategy, and marketing plan).
Is responsible of 2 markets: Perú & Chile.
At Moet Hennessy, we are fully devoted to becoming a place where people aspire to work by ensuring our people are empowered and all voices are heard.
We continue to strengthen our commitment to building our company which values inclusivity, honesty and authenticity.
You will have the opportunity to be part of an innovative and cross-cultural environment, where you will be encouraged to develop your entrepreneurial and pioneering spirit.
We encourage our people to pursue their career aspirations as well as mobility opportunities across countries and within both Moët Hennessy and the LVMH Group.
Job responsibilities
The Business Development Manager reports directly to the General Manager Andean the responsabilities are:
Monitor environment, competition & efficiency of routes to market in the 2 markets in charge.
Build 3-year vision and co construct the annual business plan with routes-to-market partners
Build brands' equity
Build a share of heart with route to consumer partners
Comprehensive business development plan encompassing financial targets, pricing strategies.
Monitor and execute distribution optimization, brand building, product launches, trade marketing, resource allocation, and performance measurement.
Maintain a deep understanding of markets trends, competitive landscape, regulatory environment, and consumer behaviour.
Budget and Cost Control
Lead the entire budget planning process (Pre-budget, budget, LE1, LE2), analyzing, defining, and controlling budgets, preparing monthly follow-up reports, and ensuring alignment with overall financial objectives.
A&P;/FTT control (MH's and distributors' expenses)
Manage and monitor DSO (ensure payment on time)
Marketing
Build and deliver the marketing plan in cooperation with routes to consumer partners (ensuring an optimal marketing mix) and take corrective actions if necessary.
Propose and follow A&P; budget and activation plans ROI with distributors>
Propose and co-manage innovative promotional events with distributors (eventually in relation with local communication agencies)
Deliver brand education in the market
Propose & follow media investment when relevant, in line with Region & Maisons guidelines.
Ensure compliance with legal and marketing guidelines in all brands activities (digital activities, print, events...)
Business Development
Select and drive the suitable Routes to Market for each Market / Channels
Build and deliver the business plan
Visit major and key customers (on & off trade)
Identify and develop long term trade partnerships
Coordinate Customer's and consumer's visits in the Maisons and Maisons' market visits
Act as a Brand Ambassador
Commercial
Set targets by distribution channel, brand and quality.
Review achievements regularly (brand performance, sales and market penetration) and take corrective actions if necessary.
Follow all price structure from MH NSI to RSP consumer.
Recommend pricing strategy.
understanding of market trends, competitive landscape,
Analyze depletions and propose corrective actions / plans if necessary.
Key account management when applicable
Understand and align the value chain
Operations
Produce sales forecast and monitor stocks and depletions.
Monthly customer demand planning.
Manage and control orders from distributors with MH customer service
Control POSM and Promo-packs orders from customers
Follow-up Customer Demand Planning and manage allocations
Legal and Public Affairs
Monitor the quality of MH product in the market and counterfeiting issues
Identify and report suspicious products to Brand Protection Manager
Liaise with Region Business Support on any issue regarding Public Affairs (new regulations, taxes, etc.)
Profile
Fluent in Spanish and English.
At least 5 years in sales and commercial leadership experience gained from companies with organizational complexity and multicultural business environment.
Possessing industry experience in Wine & Spirits, FMCG, Consumer or Luxury Goods will highly valued.
Consistent business achievement with capability of leading remote teams, influencing others and building team capabilities.
Strong commercial and data-driven mindset with ability in strategic planning, managing P&L; and analyzing financial data
Strong marketing and digital mindsets with good understanding of consumer behavior, market trends and latest marketing technologies
Strong work ethics, focused on compliance, integrity and social sustainability
Crafting Dreams Starts With Yours
At LVMH, people make the difference in the art of crafting dreams.
Our people fuel our dynamic, entrepreneurial culture.
We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind.
Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential.
We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.
Join us at LVMH, where your talent is at the heart of our collective successes.
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