Role summarythe associate director, marketing will support the development and commercialization of key assets, drive cross‑functional collaboration and tactical alignment in the us, and lead the development and execution of tactics supporting patients for the commercial launch of infigratinib. This role sits on commercial product teams and works closely with market insights, market access, regulatory, medical affairs, and other stakeholders to deliver integrated commercial planning and execution. The position requires excellence in communication, organization, and collaboration in a fast‑paced environment. Reports to the senior director of marketing.responsibilitiesserve as a commercial member on the product teams, embedding the market needs into cross‑functional planningdrive innovative tactics and address untapped opportunitieslead brand planning, messaging and claims worklead agile, cross‑functional team to develop/launch innovative marketing campaigns that will inspire behavioral change and drive brand growth; ensure aligned launch execution across functionsdevelop and track metrics to measure and ensure the success of marketing/promotional programslead commercial convention presence, including target meeting, booth design and production and overall commercial presence across channelspartner with value and access to help develop the value proposition and access/ reimbursement strategiesmanage and evolve the disease education campaign and educational resourcesdevelop and manage the speaker bureau, inclusive of program structure / development / maintenance, speaker selection, vendor leadership and innovative approaches to further brand messaging and positioninglead the creation of all hcp peer‑to‑peer educational contentcollaborate with the digital team to support execution of launch and pre‑launch activitiesproactively evaluate/assess the relevant market landscape, monitoring changes in market dynamics, competition, clinician needs and practicesdevelop targeted measurement plans to help evaluate effectiveness of hcp tactics and prioritization of effortswork cross‑functionally with agency partners, sales, commercial operations, brand analytics, it, mcm, etc.qualificationsrequired: 5+ years of commercial biotech or pharmaceutical experience, with at least three years in marketingrequired: successful launch experience in a competitive market is preferredpreferred: rare disease experiencerequired: demonstrated ability to develop and action insights from complex clinical data and market researchrequired: understanding of the drug development process, especially regarding opportunities for differentiation and value demonstrationrequired: excellent oral, written, and presentation skillsrequired: passionate about serving patients suffering from genetic diseasesrequired: proven self‑starter, able to work independently and as part of a teamrequired: able to handle full workload across multiple projectsrequired: collaborates seamlessly across functions to build effective working relationships and align strategy and executionpreferred: experience leading kol engagement activitiesrequired: high level of self‑awareness and understanding of the importance of self‑monitoring behavior for continuous improvementrequired: true entrepreneurial spirit – bridgebio was built to do things differently and address the needs of underserved populations, driven by science and unrelenting passion for patientsrequired: ability to travel (~20%)skillsexcellent communication and collaborationstrategic brand planning and executionmarket insight synthesis and applicationcross‑functional leadership and project managementmeasurement and analytics for marketing programshcp engagement and speaker program managementdigital marketing collaboration for launch activitiesadditional requirementstravel approximately 20% is required
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