Strategic brand development executive
we are seeking a seasoned marketing manager with a proven track record of driving brand strategy, digital marketing excellence, and cross-functional leadership.
* lead the marketing department, including recruitment, training, and performance evaluation; establish key performance indicators (kpis) to measure campaign effectiveness.
* develop and execute strategic marketing plans aligned with business objectives, enhancing brand visibility in b2b and distribution markets.
* manage digital marketing initiatives (ppc, social media, advertising) that have consistently boosted qualified leads by double digits year-over-year.
* oversight of website development and optimization efforts resulted in "best-in-class" user experience benchmarks.
* directed creation of sales collateral, digital tools, and training materials, ensuring consistent branding and messaging across all channels.
* coordinated trade shows and industry events, solidifying brand positioning and securing strategic partnerships.
* effective management of crm and marketing automation via hubspot led to improved lead nurturing workflows and reporting accuracy.
* maintained a deep understanding of market trends, competitive activity, and customer insights to inform opportunities for new product launches and service improvements.